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Marketing Analytics

Improve your marketing strategy, channel selection and messaging with enhanced marketing analytics.

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Data driven decisions

Drive better ROI across your marketing channels

Understanding the underlying behaviours of your online audiences isn’t always easy. GBSN Research can help you cut through the data, resolve attribution questions and assess performance with real time marketing analytics across your owned, earned and paid media channels.

How we do it

Better use of your marketing budget

Our analytics provide clarity where there is confusion. From PPC and SEO to retargeting, display ads and even influencer marketing, we’ll help you understand which platforms bring your organisation the best value to help you better allocate marketing resources and budgets.

We’re here to guide you through the data and its impactions so you can make proactive, data-driven decisions to improve campaign reach and overall effectiveness. Our clients use marketing analytics to boost lead generation, plan and prepare for future campaigns, better allocate marketing budget, and generate in-depth reports to satisfy stakeholder needs.

Marketing Performance

Marketing performance analysis across all utilised channels.

Cross-channel Behaviour

Channel attribution to better understand cross-channel behaviour of audiences.

Visitor Behavioural Analysis

Define an appropriate targeting strategy for different audience segments.

Consumer Sentiment Analysis

Interpret and identify real time discussion and conversation.

For more information about marketing analytics and campaign analysis, talk to our team today!

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