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Customer Analytics

Transform customer behaviours into actionable data-driven insights.

buyer persona
web research
Know your customers

Maximise customer lifetime value and lower your churn rate

Engaging and connecting with your target audience is one of the most effective ways to improve loyalty and boost sales and profitability. However, in order to really speak to your most valuable leads, it’s essential to understand what they’re looking for, both today and for tomorrow. That’s where customer analytics comes in. At GBSN Research, we analyse large data pools — everything from previous buying behaviours to social sentiment — to identify beneficial patterns and trends.

How we do it

A deep dive into your customers’ behaviour

We collect and collate data from a wide variety of sources including social media and other online communities, customer call records, product suggestions, and client feedback. Our customer analytics research gives you a unique understanding of what makes your audiences do the things they do. 


We use cutting edge tools such as IBM Cognos Analytics, SAP Business, Microsoft Power BI, Salesforce, and TIBCO Spotfire to generate data with powerful impact.

Descriptive Customer Analytics

Identify proven trends.

Predictive Customer Analysis

Assess patterns in future behaviours.

Prescriptive Customer Analysis

AI data-driven decision making.

Performance Analysis

Loyalty programme effectiveness.

360-degree Customer Analytics

Behaviour and response modelling.

Customer Value Lifetime Modelling

Cross sell and upsell opportunities.

Related Services

Consumer Journey Customer Behaviour
Customer Segmentation Social Media Listening

Consumer Analysis


Understand how gender, age, lifestyle, and interests determine your audience’s motivations and buying behaviors.


Know More

For more information about customer analysis, consumer analytics, and strategy optimisation, talk to our team today!

We respect your privacy and do not tolerate spam and will never sell, rent, lease or give away your information to any third party.