Skip links

Tag: sentiment analysis

Why Does Social Media Listening Matter - GBSN

Why Does Social Media Listening Matter?

Do you know your customers? Are you clear about what they want? And about what they expect? According to a research by software firm Acquia, it appears that some businesses may not know their customers quite as well as they think they do. The ‘Closing the CX Gap: Customer Experience
What is Sentiment Analysis and How Does it Work - GBSN

What is Sentiment Analysis and How Does it Work

Sentiment analysis is fast becoming a strategic necessity in the competitive business landscape, but not for the reasons that many people think. The technique is commonly used to track, monitor, and act upon audience perception about a specific brand, but it’s often overlooked in terms of its ability to really