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Tag: online conversations

Why Does Social Media Listening Matter - GBSN

Why Does Social Media Listening Matter?

Do you know your customers? Are you clear about what they want? And about what they expect? According to a research by software firm Acquia, it appears that some businesses may not know their customers quite as well as they think they do. The ‘Closing the CX Gap: Customer Experience
How to Use Social Listening to Drive Online Conversations - GBSN

How to Use Social Listening to Drive Online Conversations

Social listening is used by some of the world’s most successful businesses to tap into what audiences are saying about their brand. But when this technique is used to its full potential, it can go above and beyond mere listening to help you guide the future of your brand in