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Tag: key opinion leader

Choose the Right Influencer - GBSN

How to Gain a Competitive Edge by Choosing the Right Influencer

Influencer marketing is a hot topic. In fact, it’s reported that more than three quarters of businesses rely on influencers to maintain high levels of sales. And ultimately, that’s what influencer marketing is all about: it’s a way of boosting sales by impacting behaviours.  But today’s ambitious brands are putting