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Tag: influencer

Why Does Social Media Listening Matter - GBSN

Why Does Social Media Listening Matter?

Do you know your customers? Are you clear about what they want? And about what they expect? According to a research by software firm Acquia, it appears that some businesses may not know their customers quite as well as they think they do. The ‘Closing the CX Gap: Customer Experience
Choose the Right Influencer - GBSN

How to Gain a Competitive Edge by Choosing the Right Influencer

Influencer marketing is a hot topic. In fact, it’s reported that more than three quarters of businesses rely on influencers to maintain high levels of sales. And ultimately, that’s what influencer marketing is all about: it’s a way of boosting sales by impacting behaviours.  But today’s ambitious brands are putting