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Tag: competitive analysis

Why Does Social Media Listening Matter - GBSN

Why Does Social Media Listening Matter?

Do you know your customers? Are you clear about what they want? And about what they expect? According to a research by software firm Acquia, it appears that some businesses may not know their customers quite as well as they think they do. The ‘Closing the CX Gap: Customer Experience
Exploring the Competitive Landscape of Video Conference Tools - GBSN

Exploring the Competitive Landscape of Video Conference Tools

No matter what industry you’re operating in, you’re probably noticing that the landscape is shifting quicker than ever before. With disruptive change taking place across practically every sector, it’s never been more important for businesses to deliver, to adapt and to retain a strong position as competitors begin to nip
Choose the Right Influencer - GBSN

How to Gain a Competitive Edge by Choosing the Right Influencer

Influencer marketing is a hot topic. In fact, it’s reported that more than three quarters of businesses rely on influencers to maintain high levels of sales. And ultimately, that’s what influencer marketing is all about: it’s a way of boosting sales by impacting behaviours.  But today’s ambitious brands are putting
How to Use Social Listening to Drive Online Conversations - GBSN

How to Use Social Listening to Drive Online Conversations

Social listening is used by some of the world’s most successful businesses to tap into what audiences are saying about their brand. But when this technique is used to its full potential, it can go above and beyond mere listening to help you guide the future of your brand in
Steps for Managing Adverse Events Online - GBSN

Steps for Managing Adverse Events Online

The world’s most influential organisations are listening to their audience. Whether it’s through social media monitoring, social listening, or sentiment analysis, the biggest names in business are doing it. And so it’s not surprising that a huge number of smaller companies are starting to jump on the bandwagon and reap
How Can Competitive Analysis be used for Benchmarking - GBSN

How Can Competitive Analysis be used for Benchmarking

Benchmarking has long been an integral part of any solid framework for strategic planning. It’s a technique that’s used to monitor the industry and maintain a competitive edge. But let’s look at things from a different perspective. Is it possible to switch things around, and use your competitive edge for
What is Sentiment Analysis and How Does it Work - GBSN

What is Sentiment Analysis and How Does it Work

Sentiment analysis is fast becoming a strategic necessity in the competitive business landscape, but not for the reasons that many people think. The technique is commonly used to track, monitor, and act upon audience perception about a specific brand, but it’s often overlooked in terms of its ability to really
Online Competitor Analysis - GBSN

How to Conduct an Effective Online Competitor Analysis

How do you look at your competitors? As rivals? Or as valuable sources of insight into the customer landscape? Competitor analysis is a vital cog in informed decision making. By creating a systematic learning strategy, you can use the successes and failures, and the strengths and weaknesses of your competitors