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Travel Industry Consumer Insights

How can companies successfully turn social data into valuable and useful customer insights? In this report, GBSN Research gathered and analyzed data from an airline company, providing them with a way to measure and understand its target audience base.

What is inside

  • Industry knowledge from online searches and benchmarking;
  • Audience insights by gender, age group, and devices;
  • Top questions, most used hashtags, and main interests (brands, services, stores, media);
  • Conclusions and actionable insights to improve online presence and engagement.

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