Getting a finger on the pulse of exactly who is saying what about your brand is critical to making informed, strategic business decisions. Amazon founder Jeff Bezos once said that, “Your brand is what other people say about you when you aren’t in the room”.
Social listening analyses online conversations and discussions to show you exactly what your audience is saying. It’s a way to delve beyond the words themselves, and discover more about customer perception, brand recognition, and industry views and opinions. And at a time when customer perception