Competitive analysis has long been an integral part of any solid framework for strategic planning. It’s a technique that’s used to monitor the industry and maintain a competitive edge. But how can competitive analysis be used for benchmarking? Let’s look at things from a different
Sentiment analysis is fast becoming a strategic necessity in the competitive business landscape, but not for the reasons that many people think. The technique is commonly used to track, monitor, and act upon audience perception about a specific brand, but it’s often overlooked in terms
How do you look at your competitors? As rivals? Or as valuable sources of insight into the customer landscape? Competitor analysis is a vital cog in informed decision making. By creating a systematic learning strategy, you can use the successes and failures, and the strengths
To really derive full value from social listening, businesses need to focus on big data, but collecting and analysing big data is beyond the scope of human ability. That’s why it’s essential to utilise social listening tools that can automate the process and handle large
Social listening software is a form of automation; it automates the process of collecting data and picking up on important patterns and trends in online communications that could potentially empower businesses to make vital changes to facilitate new growth. And automation is everywhere. According to
Listen to any online conversation and you’ll get insights into the thoughts, feelings, and perceptions of social media users. For example, by reading local Facebook groups, you might find out that a new restaurant brings little nibbles to tables as customers are reading through the
Social listening is a two-part act – something which many businesses overlook. The first part is the obvious part: selecting channels, tuning into conversations, and analysing online discussions to discover what customers and audiences really think about your brand. And that’s where many businesses stop.
‘Consumer insights’, ‘customer understanding’, ‘the bigger picture’... a simple internet search will show all the things gained from listening. But what is perhaps even more vital for businesses right now is to understand just why social listening is so important from an operational standpoint. Here,
Getting a finger on the pulse of exactly who is saying what about your brand is critical to making informed, strategic business decisions. Amazon founder Jeff Bezos once said that, “Your brand is what other people say about you when you aren’t in the room”.
Social listening analyses online conversations and discussions to show you exactly what your audience is saying. It’s a way to delve beyond the words themselves, and discover more about customer perception, brand recognition, and industry views and opinions. And at a time when customer perception