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Why Does Social Media Listening Matter - GBSN

Why Does Social Media Listening Matter?

Do you know your customers? Are you clear about what they want? And about what they expect? According to a research by software firm Acquia, it appears that some businesses may not know their customers quite as well as they think they do. The ‘Closing
What to Include in Your Crisis Management Communication Plan - GBSN

What to Include in Your Crisis Management Communication Plan

There are a number of ways that businesses can be proactive and minimize the risk of a crisis. This includes the implementation of ethical data collection services, as well as strategic data preparation to ensure sensitive information is organized and stored securely. However, despite best
The Relationship Between Big Data and Artificial Intelligence - GBSN

The Relationship Between Big Data and Artificial Intelligence

Collecting data through customer feedback and market research has long been a core task for businesses wanting to take a data-driven approach to change, but the way we’re collecting this data is evolving. Digital footprints are getting bigger, which means there’s more data than ever
Metrics to Measure Your Social Media Impact - GBSN

4 Metrics to Measure Your Social Media Impact

C-suite executives like data. They like data visualization of KPI reports and in-depth analysis reports that quite literally paint a picture of the impact of the organization’s efforts. They like real, actionable data. What they don’t like, however, are vanity metrics: likes, shares, emojis, and
Exploring the Competitive Landscape of Video Conference Tools - GBSN

Exploring the Competitive Landscape of Video Conference Tools

No matter what industry you’re operating in, you’re probably noticing that the landscape is shifting quicker than ever before. With disruptive change taking place across practically every sector, it’s never been more important for businesses to deliver, to adapt and to retain a strong position
Steps for Managing Adverse Events Online - GBSN

Steps for Managing Adverse Events Online

The world’s most influential organisations are listening to their audience. Whether it’s through social media monitoring, social listening, or sentiment analysis, the biggest names in business are doing it. And so it’s not surprising that a huge number of smaller companies are starting to jump
How Can Competitive Analysis be used for Benchmarking - GBSN

How Can Competitive Analysis be used for Benchmarking

Competitive analysis has long been an integral part of any solid framework for strategic planning. It’s a technique that’s used to monitor the industry and maintain a competitive edge. But how can competitive analysis be used for benchmarking? Let’s look at things from a different
What is Sentiment Analysis and How Does it Work - GBSN

What is Sentiment Analysis and How Does it Work

Sentiment analysis is fast becoming a strategic necessity in the competitive business landscape, but not for the reasons that many people think. The technique is commonly used to track, monitor, and act upon audience perception about a specific brand, but it’s often overlooked in terms