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Metrics to Measure Your Social Media Impact - GBSN

4 Metrics to Measure Your Social Media Impact

C-suite executives like data. They like data visualization of KPI reports and in-depth analysis reports that quite literally paint a picture of the impact of the organization’s efforts. They like real, actionable data. What they don’t like, however, are vanity metrics: likes, shares, emojis, and
Exploring the Competitive Landscape of Video Conference Tools - GBSN

Exploring the Competitive Landscape of Video Conference Tools

No matter what industry you’re operating in, you’re probably noticing that the landscape is shifting quicker than ever before. With disruptive change taking place across practically every sector, it’s never been more important for businesses to deliver, to adapt and to retain a strong position
Steps for Managing Adverse Events Online - GBSN

Steps for Managing Adverse Events Online

The world’s most influential organisations are listening to their audience. Whether it’s through social media monitoring, social listening, or sentiment analysis, the biggest names in business are doing it. And so it’s not surprising that a huge number of smaller companies are starting to jump
How Can Competitive Analysis be used for Benchmarking - GBSN

How Can Competitive Analysis be used for Benchmarking

Competitive analysis has long been an integral part of any solid framework for strategic planning. It’s a technique that’s used to monitor the industry and maintain a competitive edge. But how can competitive analysis be used for benchmarking? Let’s look at things from a different
What is Sentiment Analysis and How Does it Work - GBSN

What is Sentiment Analysis and How Does it Work

Sentiment analysis is fast becoming a strategic necessity in the competitive business landscape, but not for the reasons that many people think. The technique is commonly used to track, monitor, and act upon audience perception about a specific brand, but it’s often overlooked in terms
Online Competitor Analysis - GBSN

How to Conduct an Effective Online Competitor Analysis

How do you look at your competitors? As rivals? Or as valuable sources of insight into the customer landscape? Competitor analysis is a vital cog in informed decision making. By creating a systematic learning strategy, you can use the successes and failures, and the strengths
What are the Best Social Listening Tools - GBSN

What are the Best Social Listening Tools?

To really derive full value from social listening, businesses need to focus on big data, but collecting and analysing big data is beyond the scope of human ability. That’s why it’s essential to utilise social listening tools that can automate the process and handle large
Why the Human Touch is Important for Social Listening - GBSN

Why the Human Touch is Important for Social Listening

Social listening software is a form of automation; it automates the process of collecting data and picking up on important patterns and trends in online communications that could potentially empower businesses to make vital changes to facilitate new growth.  And automation is everywhere. According to