What are customers looking for when buying a facial moisturizer? What are the top selling points of a product? Who is buying each product and why?
It is necessary to maintain a daily skincare routine to keep your skin healthy. However, regardless of skin type, it depends on the products that are used.
There are countless opinions found online about skincare products. GBSN Research continuously collects data from a vast number of categories to identify Health and Beauty industry trends. For this study, the GBSN Research team analyzed public opinions posted on online stores about the following products.:
- CeraVe Daily Moisturizing Lotion;
- Clinique Dramatically Different Moisturizing Gel;
- Kiehl’s Ultra Facial Cream;
- La Roche-Posay Toleriane Double Repair Face Moisturizer UV SPF 30;
- Neutrogena Hydro Boost Water Gel.
We selected 5 of the most popular facial moisturizers and analyzed the data to provide valuable insights into the skincare market.
“The average person spends 10-30 minutes a day on their skincare routine.”
It may be nearly impossible or a waste of time to dedicate long hours every day to a skincare routine. The data shows that the average person in the US spends less than 30 minutes a day on their routine and only a really small portion more than 1 hour.
Who is the typical buyer of facial moisturizers?
More than 90% are women who enjoy grooming themselves and taking care of their appearance. But it is worth mentioning that in recent years, the number of men who take care of their skin has been increasing.
The minimalist routine, which often encompasses a cleanser, exfoliator, sunscreen, moisturizer, and a serum, is also very common, totaling 26% of the consumers.
For what purpose are people buying moisturizers?
Most consumers apply moisturizers as part of their daily routine, in the morning mostly after showering, and with the intent of hydrating their skin or preventing dryness.
What is the sentiment towards each product?
Sentiment is overwhelmingly positive across all the 5 chosen products. It’s no surprise as all are some of the best-selling moisturizers currently in the market. Next, we will see exactly why they are so popular and why people like them.
What are the main benefits of each product?
Smoothness, good absorption, efficacy, and no greasiness are qualities shared across all five moisturizers. Neutrogena stands out for its pleasant smell, CeraVe’s for how it softens and smooths the skin, LaRoche Posay’s for its great sun protection, and Clinique and Kiehl’s for its long-lasting effect.
What are the main drawbacks of each product?
Not being as long-lasting as other moisturizers is the number one concern regarding CeraVe’s product. Despite garnering mostly positive feedback, the smell of Neutrogena’s cream also tops the negative commentary about the product.
LaRoche Posay’s is sometimes considered somewhat greasy, heavy, and difficult to absorb. Some have reported that the moisturizer has caused breakouts and rashes.
The top complaint about Neutrogena’s moisturizer is not being as effective as its counterparts. And when talking about Kiehl’s, the sole and only complaint is price.
What differentiates these 5 moisturizers?
As already identified, all five moisturizers are used daily as part of a person’s skin care routine to prevent skin dryness. Only CeraVe users appear to apply the cream before going to bed, while most customers apply it after showering.
Since La Roche-Posay moisturizer emphasizes that its product has UV protection and SPF, this was the only product mentioned when the goal of use is for sun protection.
Who is the typical buyer of each moisturizer?
Apart from CeraVe’s buyers, the typical consumer is highly interested in beauty products and cosmetology in general. CeraVe’s users are budget shoppers who are extremely loyal to the brand for its affordability, and a well-known backing by dermatologists around the world.
About this research
Three steps were taken to move from raw data to data that allowed us to identify Health and Beauty industry trends:
- Collect the data from online stores in the US;
- Prepare and transform the data: cleansed the data for maximum accuracy and relevancy, and transform the original data many times to gain valuable insights;
- Analyze the resulting data: discovered useful information and insightful correlations.
About our company
GBSN Research team has key expertise in online research, data collection, and data processing. We gather consumer opinion, product information and market data, with the purpose of delivering up-to-date insights to global professionals, from automotive to healthcare.
We source, process, and enrich data records from a variety of public sources such as e-commerce marketplaces, online stores, business platforms, news, forums, or social media, delivering multilingual data for global brands.
Want to obtain the full dataset with ongoing updates? Contact us now and one of our specialists will get back to you in the next few hours.
