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What is Sentiment Analysis and How Does it Work - GBSN

What is Sentiment Analysis and How Does it Work

Sentiment analysis is fast becoming a strategic necessity in the competitive business landscape, but not for the reasons that many people think. The technique is commonly used to track, monitor, and act upon audience perception about a specific brand, but it’s often overlooked in terms
Online Competitor Analysis - GBSN

How to Conduct an Effective Online Competitor Analysis

How do you look at your competitors? As rivals? Or as valuable sources of insight into the customer landscape? Competitor analysis is a vital cog in informed decision making. By creating a systematic learning strategy, you can use the successes and failures, and the strengths