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The World Cup 2022 according to Social Media

With the 2022 World Cup in Qatar kicking off on Sunday, November 20, GBSN decided to take to social media to find out how people around the world think each phase of this year's tournament will play out. GBSN Research gathered predictions for results from

Food Prices 2022

Nearly every food item is now more expensive than a year ago. According to our research which covered the variation of food prices across 12 countries, food prices increased an average of 27.6% from October 2021 to October 2022. Almost every food item has become
data-analytics-trends-2022-blog

Top Data and Analytics Trends for 2022

From artificial intelligence to small data, these are the top data and analytics trends that will help you grow your business in 2022. Over the last several years, companies have embraced the underlying principles behind advanced analytics, beginning with buzzwords like big data to hot
Exploring the Competitive Landscape of Video Conference Tools - GBSN

Exploring the Competitive Landscape of Video Conference Tools

No matter what industry you’re operating in, you’re probably noticing that the landscape is shifting quicker than ever before. With disruptive change taking place across practically every sector, it’s never been more important for businesses to deliver, to adapt and to retain a strong position
Steps for Managing Adverse Events Online - GBSN

Steps for Managing Adverse Events Online

The world’s most influential organisations are listening to their audience. Whether it’s through social media monitoring, social listening, or sentiment analysis, the biggest names in business are doing it. And so it’s not surprising that a huge number of smaller companies are starting to jump
How Can Competitive Analysis be used for Benchmarking - GBSN

How Can Competitive Analysis be used for Benchmarking

Competitive analysis has long been an integral part of any solid framework for strategic planning. It’s a technique that’s used to monitor the industry and maintain a competitive edge. But how can competitive analysis be used for benchmarking? Let’s look at things from a different
What is Sentiment Analysis and How Does it Work - GBSN

What is Sentiment Analysis and How Does it Work

Sentiment analysis is fast becoming a strategic necessity in the competitive business landscape, but not for the reasons that many people think. The technique is commonly used to track, monitor, and act upon audience perception about a specific brand, but it’s often overlooked in terms