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Why Does Social Media Listening Matter - GBSN

Why Does Social Media Listening Matter?

Do you know your customers? Are you clear about what they want? And about what they expect? According to a research by software firm Acquia, it appears that some businesses may not know their customers quite as well as they think they do. The ‘Closing
What to Include in Your Crisis Management Communication Plan - GBSN

What to Include in Your Crisis Management Communication Plan

There are a number of ways that businesses can be proactive and minimize the risk of a crisis. This includes the implementation of ethical data collection services, as well as strategic data preparation to ensure sensitive information is organized and stored securely. However, despite best
Metrics to Measure Your Social Media Impact - GBSN

4 Metrics to Measure Your Social Media Impact

C-suite executives like data. They like data visualization of KPI reports and in-depth analysis reports that quite literally paint a picture of the impact of the organization’s efforts. They like real, actionable data. What they don’t like, however, are vanity metrics: likes, shares, emojis, and
What are the Best Social Listening Tools - GBSN

What are the Best Social Listening Tools?

To really derive full value from social listening, businesses need to focus on big data, but collecting and analysing big data is beyond the scope of human ability. That’s why it’s essential to utilise tools that can automate the process and handle large pools of
Why the Human Touch is Important for Social Listening - GBSN

Why the Human Touch is Important for Social Listening

Social listening software is a form of automation; it automates the process of collecting data and picking up on important patterns and trends in online communications that could potentially empower businesses to make vital changes to facilitate new growth.  And automation is everywhere. According to
How to Get Valuable Insights Through Social Listening - GBSN

How to Get Valuable Insights Through Social Listening

Listen to any online conversation and you’ll get insights into the thoughts, feelings, and perceptions of social media users. For example, by reading local Facebook groups, you might find out that a new restaurant brings little nibbles to tables as customers are reading through the
Grow Your Business With Social Listening - GBSN

Grow Your Business With Social Listening

Social listening is a two-part act – something which many businesses overlook. The first part is the obvious part: selecting channels, tuning into conversations, and analysing online discussions to discover what customers and audiences really think about your brand.  And that’s where many businesses stop.
Why is Social Listening Important - GBSN

Why is Social Listening Important?

‘Consumer insights’, ‘customer understanding’, ‘the bigger picture’... a simple internet search will show all the things gained from listening. But what is perhaps even more vital for businesses right now is to understand just why social listening is so important from an operational standpoint.  Here,
How Does Social Listening Work - GBSN

How Does Social Listening Work?

Getting a finger on the pulse of exactly who is saying what about your brand is critical to making informed, strategic business decisions. Amazon founder Jeff Bezos once said that, “Your brand is what other people say about you when you aren’t in the room”.