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The World Cup 2022 according to Social Media

With the 2022 World Cup in Qatar kicking off on Sunday, November 20, GBSN decided to take to social media to find out how people around the world think each phase of this year's tournament will play out. GBSN Research gathered predictions for results from

Food Prices 2022

Nearly every food item is now more expensive than a year ago. According to our research which covered the variation of food prices across 12 countries, food prices increased an average of 27.6% from October 2021 to October 2022. Almost every food item has become
data-analytics-trends-2022-blog

Top Data and Analytics Trends for 2022

From artificial intelligence to small data, these are the top data and analytics trends that will help you grow your business in 2022. Over the last several years, companies have embraced the underlying principles behind advanced analytics, beginning with buzzwords like big data to hot
Why Does Social Media Listening Matter - GBSN

Why Does Social Media Listening Matter?

Do you know your customers? Are you clear about what they want? And about what they expect? According to a research by software firm Acquia, it appears that some businesses may not know their customers quite as well as they think they do. The ‘Closing
What to Include in Your Crisis Management Communication Plan - GBSN

What to Include in Your Crisis Management Communication Plan

There are a number of ways that businesses can be proactive and minimize the risk of a crisis. This includes the implementation of ethical data collection services, as well as strategic data preparation to ensure sensitive information is organized and stored securely. However, despite best
Metrics to Measure Your Social Media Impact - GBSN

4 Metrics to Measure Your Social Media Impact

C-suite executives like data. They like data visualization of KPI reports and in-depth analysis reports that quite literally paint a picture of the impact of the organization’s efforts. They like real, actionable data. What they don’t like, however, are vanity metrics: likes, shares, emojis, and
What are the Best Social Listening Tools - GBSN

What are the Best Social Listening Tools?

To really derive full value from social listening, businesses need to focus on big data, but collecting and analysing big data is beyond the scope of human ability. That’s why it’s essential to utilise social listening tools that can automate the process and handle large
Why the Human Touch is Important for Social Listening - GBSN

Why the Human Touch is Important for Social Listening

Social listening software is a form of automation; it automates the process of collecting data and picking up on important patterns and trends in online communications that could potentially empower businesses to make vital changes to facilitate new growth.  And automation is everywhere. According to
How to Get Valuable Insights Through Social Listening - GBSN

How to Get Valuable Insights Through Social Listening

Listen to any online conversation and you’ll get insights into the thoughts, feelings, and perceptions of social media users. For example, by reading local Facebook groups, you might find out that a new restaurant brings little nibbles to tables as customers are reading through the