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Author: miguel.nogueira@gbsnresearch.com

ai-post-covid-blog

The Role of AI in the Post-Covid World

Artificial intelligence will certainly be one of the main propellers used to get out of the crisis created by the pandemic. The opportunities this presents across domains will help governments and businesses automate menial tasks while also tracking, anticipating, and uncovering major trends. Governments are
artificial-intelligence-replace-human-intelligence-blog-gbsn

Can Artificial Intelligence Replace Human Intelligence?

We all know that changes in technology happen all the time. As stated by Mordor Intelligence in its Digital Transformation Market Report, due to increased competition within industries, investments in technology are further increased to gain a competitive advantage in the market. We can expect rapid
Benefits of Outsourcing Data Services - GBSN

Benefits of Outsourcing Data Services

Businesses hold more information about their organization, employees, customers and competitors than ever before. There is an urgent need to improve the quality of the information for a better data analysis and actionable use, and to find new and innovative ways to efficiently collect this
Why Does Social Media Listening Matter - GBSN

Why Does Social Media Listening Matter?

Do you know your customers? Are you clear about what they want? And about what they expect? According to a research by software firm Acquia, it appears that some businesses may not know their customers quite as well as they think they do. The ‘Closing
What to Include in Your Crisis Management Communication Plan - GBSN

What to Include in Your Crisis Management Communication Plan

There are a number of ways that businesses can be proactive and minimize the risk of a crisis. This includes the implementation of ethical data collection services, as well as strategic data preparation to ensure sensitive information is organized and stored securely. However, despite best
The Relationship Between Big Data and Artificial Intelligence - GBSN

The Relationship Between Big Data and Artificial Intelligence

Collecting data through customer feedback and market research has long been a core task for businesses wanting to take a data-driven approach to change, but the way we’re collecting this data is evolving. Digital footprints are getting bigger, which means there’s more data than ever
Metrics to Measure Your Social Media Impact - GBSN

4 Metrics to Measure Your Social Media Impact

C-suite executives like data. They like data visualization of KPI reports and in-depth analysis reports that quite literally paint a picture of the impact of the organization’s efforts. They like real, actionable data. What they don’t like, however, are vanity metrics: likes, shares, emojis, and
Exploring the Competitive Landscape of Video Conference Tools - GBSN

Exploring the Competitive Landscape of Video Conference Tools

No matter what industry you’re operating in, you’re probably noticing that the landscape is shifting quicker than ever before. With disruptive change taking place across practically every sector, it’s never been more important for businesses to deliver, to adapt and to retain a strong position