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INDUSTRY

Technology

Insights and improved data-driven decision making

The technology space faces many challenges yet is also ripe with opportunity, with new products developing at a fast pace and soaring consumer demand while the spectre of copycat products and unauthorised distributors threatens to chip away at profitability and brand reputation. 

Our prior work in this sector has seen us support some of the biggest technology companies in the world as they progress to a new stage of their company development. GBSN Research solutions have been instrumental in tracking and identifying software leaks via areas such as torrents and unauthorised distribution. In addition, we have found new ways to enhance the user experience, analysing product feedback to discover how brands can provide more value to their end users.

GBSN Research solutions for technology businesses include:

Identifying conversation drivers and providing relevant information to the client.

Assessing and identifying notable market trends both now and in the future.

Tracking customer behaviour to understand the customer journey.

Analysing product and campaign performance for continuous improvement.

To find out more about accessing our technology sector expertise, talk to our team today!

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