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Media & Entertainment

Insights and improved data-driven decision making

GBSN Research deploys first-class research and analysis tools to help media and entertainment companies work more efficiently and deliver more successful campaigns. We have worked in collaboration with some of the world’s leading media and entertainment companies. We have gathered feedback about TV shows and analysed reviews and feedback on key media personalities, show hosts and participants.

This information has, in turn helped to develop more impactful entertainment which connects with its target audience. In addition, we have also provided clients with feedback on their conferences and live events.

Some of the major services offered to the media and entertainment industry by GBSN Research include:

Social listening / monitoring to assess social media and gather insights.

Market trends analysis to help companies stay on top of new developments.

Campaign analysis for greater understanding of audience requirements.

AI solutions to build, improve or evaluate successful data models.

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Case Study

GBSN Research monitored and analyzed social media mentions from a reality show and its competition, providing valuable insights to a media company.

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Mentions timeline and analysis;

Social media competitive analysis;

Share of voice (SOV), share of interactions and potential reach;

Social impact, reach and engagement;

Top content by social media.

Customer Testimonials

Don’t just take our words for it. Here’s what our community has to say about us.

“The requirement was duly set, asking sufficient questions to assure understanding of the need. In a couple of days, I got everything to my satisfaction. With no doubts, I will come back to work with GBSN Research for future activities.”

Cesar Montaner

“Very professional and responsive. I have worked inside very large U.S. corporations and I found the analysis report to be detailed and showed a high level of expertise in this type of work. I would definitely use them again.”

Kristine Shine

To find out more about how we can assist with projects in the media and entertainment sector, talk to our team today!

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