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INDUSTRY

Consumer Goods

Strategic product development, tailored marketing strategies and more engaged consumers

In today’s ultra-competitive landscape, your consumer packaged goods firm must be continually alert to opportunities to grow market share, consolidate market position, outshine competitors and better engage with consumers. 

GBSN Research’s advanced tools help companies in the consumer packaged goods industry to better understand consumer sentiment, and harness invaluable insights such as consumer demand, preferences and sentiment. 

These insights power strategic product development, tailored marketing strategies and more engaged consumers. GBSN Research also guides consumer packaged goods firms to become more innovative and forward-thinking through advanced AI and machine learning.

Some of the key tools used at GBSN Research to provide these insights include:

Social listening (monitoring) for effective insight gathering across social channels.

Identification and engagement with key opinion leaders (influencers).

Content moderation to screen and monitor client channels for suitable content.

To find out more about working with us, talk to our team today!

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