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Customer behaviour, brand sentiment and purchase motivations

GBSN Research works with some of the biggest names in the automotive sector. Our solutions help our clients to really get to know their customers and keep track of their major competitors. We take a proactive approach, using tools designed to help you understand more about customer behaviour, brand sentiment and purchase motivations.

When combined with a thorough analysis of your competitors, this focus on the customer journey means you will be able to measure the success of current strategies and plan for the future. We help you stay on track with the data, research and analysis you need to succeed.

Prior projects in the automotive sector include information gathering and client feedback analysis relating to mechanical issues, assessment of recall feedback and analysis of purchase intent.

GBSN Research offers a range of services to the automotive industry, including:

Social listening (monitoring) using a range of social media tools.

Competitor analysis to help future-proof and remain competitive.

Customer journey mapping for a more complete picture of your customers.

Customer behaviour analysis to help understand what motivates a sale.

To find out more about how we can assist with projects in the automotive sector, talk to our team today!

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