Qualitative Analysis

Understanding what led to a particular insight or trend.

Decode meaning from conversations

Gain key insights from conversations that you can apply to your overall strategy.
Our team of analysts will provide you not only the numbers, but a comprehensive analysis of how your audience interacts with your brand or your competitors, and what emerging trends could help or hurt your business goals.

How we do it:

  • Market Analysis – Learn about your industry and recognize consumer needs, behaviors, and habits in the areas you specify.
  • Content Analysis – Understand if your content is resonating with your audience.
  • Sentiment Analysis – Know how consumers feel about your company,brand and competitors.
  • Audience Identification – Discover who your brand advocates and where are they present.
  • Trend Analysis – Identify current and predict future market trends.
  • Competitive Analysis – Assess your competitors’ strengths and weaknesses, and identify opportunities for improvements.